Website design is a pretty tricky piece of the puzzle. It’s balancing user experience with an intriguing look that captivates the user and draws them to learn more about your business and how you can help them.

But it doesn’t just stop with the initial design. It also goes into how you craft your individual pages, especially as more and more tools allow you, the website owner, to play with the design by yourself.

These posts will walk you through the elements of design and the do’s and don’ts of design so that you can make sure your posts and pages are well-crafted and still maintain the user experience.

Latest Posts

OceanWP demo homepage on a laptop screen sitting on a wood desk next to a man taking notes

A look at some of the top Gutenberg themes

It's been almost a year since the Gutenberg editor was rolled into WordPress core. And there are a number of themes that are designed and built with it in mind. So let's take a look at some of the top ones.

A look at some web accessibility guidelines

One common complaint from the Domino's lawsuit is that there aren't any guidelines. But it's a misconception. There are accessibility guidelines that you can be following today.

Threads WooCommerce theme homepage on a laptop sitting on a guitar amp

Best WooCommerce themes for ecommerce websites

WooCommerce is the most used WordPress plugin for ecommerce websites. But sometimes it can be tricky to get your theme set up to integrate it nicely with the design. So here are some top WooCommerce themes you might want to try out.

accessibility entrance at a business

Think about website accessibility from the start

Website accessibility is a requirement on today's internet. It doesn't matter if it's expensive or if you're not sure what the guidelines are. Start thinking about accessibility from the start of your website build, and everything will fall right into place. Because everyone should be able to use your website no matter what technology they use.

Upwork homepage on a MacBook pro sitting on a white desk

Getting better quality on Upwork

Hiring on Upwork for web developers and designers can be hit or miss. You either get the right person or people who don't really fit. But there are ways that you can attract better applicants for your job posting.

Landing page for the small business website planning guide on JacobMartella.com

The anatomy of a landing page

If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

The Amazon homepage on a laptop screen

What is the store page?

The online store is where you begin to turn lookers into paying customers. So how do you make a good store page for your website?

A pop up on the Dallas Morning News website

Resist the temptation to use popups

Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don't do it.

Contact page on JacobMartella.com

What is the contact page?

The contact page might not seem important to you, but to your visitors, it's how they ask you questions. So make sure your contact page is up to snuff.

About page on JacobMartella.com

What is the about page?

The about page is obviously where you talk about yourself and your business. But what real role does it have on your website?

Call to action on Jacob Martella homepage

What are calls to action and why are they important?

You've probably heard about calls to action and how important they are on a web page. But what exactly are they and why are they so important?