Website design is a pretty tricky piece of the puzzle. It’s balancing user experience with an intriguing look that captivates the user and draws them to learn more about your business and how you can help them.

But it doesn’t just stop with the initial design. It also goes into how you craft your individual pages, especially as more and more tools allow you, the website owner, to play with the design by yourself.

These posts will walk you through the elements of design and the do’s and don’ts of design so that you can make sure your posts and pages are well-crafted and still maintain the user experience.

Latest Posts

Landing page for the small business website planning guide on JacobMartella.com

The anatomy of a landing page

If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

The Amazon homepage on a laptop screen

What is the store page?

The online store is where you begin to turn lookers into paying customers. So how do you make a good store page for your website?

A pop up on the Dallas Morning News website

Resist the temptation to use popups

Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don't do it.

Contact page on JacobMartella.com

What is the contact page?

The contact page might not seem important to you, but to your visitors, it's how they ask you questions. So make sure your contact page is up to snuff.

About page on JacobMartella.com

What is the about page?

The about page is obviously where you talk about yourself and your business. But what real role does it have on your website?

Call to action on Jacob Martella homepage

What are calls to action and why are they important?

You've probably heard about calls to action and how important they are on a web page. But what exactly are they and why are they so important?

Jacob Martella website homepage on an iMac screen on a wooden desk

What is the homepage?

What is the website homepage anyway? Well, it's likely the first page prospective customers see and it's your chance to make a good first impression. So yeah, it's pretty important.

Footer for JacobMartell.com on a laptop screen

What is the site footer?

So what exactly is a website footer? What does it do and why is important? Well, it can be one of the most versatile parts of your website.

header of jacobmartella.com

What is a site header anyway?

What is a website anyway? Let's break down the different elements that make a website a website, starting with the site header.

WordPress theme directory page on a laptop screen

Navigating the WordPress theme landscape

The WordPress theme landscape is just as cluttered as plugins. But a theme is arguably more important to your site than a plugin. So how do you wade through the themes to find the right one.

screenshot of the outreach pro theme homepage on a laptop sitting on a wooden table

My favorite StudioPress themes

So you want to use a prebuilt WordPress theme for your website. Great! Now where do you start? Well, here are some options I recommend from StudioPress.