Latest Posts

woman looking at the StudioPress themes page on a laptop on a small green desk

What to look for in a pre-built WordPress theme

Pre-built WordPress themes are a great option if you're short on time and money. But how do you find the one that will grow your business? Here are some guidelines to follow to help you make that right decision.

Upwork homepage on a MacBook pro sitting on a white desk

Getting better quality on Upwork

Hiring on Upwork for web developers and designers can be hit or miss. You either get the right person or people who don't really fit. But there are ways that you can attract better applicants for your job posting.

Man looking at mobile phone with a desktop computer on a desk

What you can do to make the website build process run smoothly

You might be building your website now with a developer, and you might be wondering how you can keep things running smoothly. That's great! Here are somethings you can do to help the project run on time.

Landing page for the small business website planning guide on JacobMartella.com

The anatomy of a landing page

If you're selling a product or a service, you need a landing page to show it off and convert people to be customers. So how do you create the perfect landing page?

The Amazon homepage on a laptop screen

What is the store page?

The online store is where you begin to turn lookers into paying customers. So how do you make a good store page for your website?

A pop up on the Dallas Morning News website

Resist the temptation to use popups

Pop ups are an unfortunate trend on the web these days. While it might seem tempting to add one to your site, the reality is that it creates a bad user experience for you visitors. So don't do it.

Contact page on JacobMartella.com

What is the contact page?

The contact page might not seem important to you, but to your visitors, it's how they ask you questions. So make sure your contact page is up to snuff.

About page on JacobMartella.com

What is the about page?

The about page is obviously where you talk about yourself and your business. But what real role does it have on your website?

Call to action on Jacob Martella homepage

What are calls to action and why are they important?

You've probably heard about calls to action and how important they are on a web page. But what exactly are they and why are they so important?

Jacob Martella website homepage on an iMac screen on a wooden desk

What is the homepage?

What is the website homepage anyway? Well, it's likely the first page prospective customers see and it's your chance to make a good first impression. So yeah, it's pretty important.

Footer for JacobMartell.com on a laptop screen

What is the site footer?

So what exactly is a website footer? What does it do and why is important? Well, it can be one of the most versatile parts of your website.